Here are the 24 current tracking tokens (macros) available for the GlobalNetwork.pro traffic platform.
# | Token Name | Token Description |
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1 | [BID_ID] | Returns unique bid ID |
---|---|---|
2 | [BID_PRICE] | Cost of the click |
3 | [CAMPAIGN_ID] | Returns a unique campaign ID in these system |
4 | [CLICK_ID] | Returns a unique click ID |
5 | [COUNTRY] | Returns a country name |
6 | [CREATIVE_ID] | Returns a unique creative ID in the system |
7 | [DBL – ENCODED_CLICK_REDIRECT] | Returns double encoded click redirect |
8 | [DOMAIN] | Returns the domain name |
9 | [ENCODED_CLICK_REDIRECT] | Returns encoded click redirect |
10 | [HTTP_REFERRER] | Returns HTTP referrer of the visitor |
11 | [IFA] | Returns a device IFA |
12 | [IMPRESSION_ID] | Returns a unique impression ID |
13 | [KEYWORD] | Returns a keyword (if any) |
14 | [MACMD5] | Returns Mac MD5 hash |
15 | [PLACEMENT_ID] | Returns a unique ad placement ID |
16 | [PUB_IAB_CAT] | Returns the publisher IAB category |
17 | [PUBLISHER_ID] | Returns a unique ID of the publisher that can contain several websites |
18 | [RANDOM_NUMBER] | Returns a random number |
19 | [SITE_ID] | Returns a unique website ID |
20 | [SOURCE_ID] | Returns a unique ID of the traffic source consisting of publisher ID + “:” + site ID + “:” + placement ID |
21 | [SSP_ID] | Returns a unique SSP ID |
22 | [UNENCODED_CLICK_REDIRECT] | Returns unencoded click redirect |
23 | [USER_ID] | Returns a unique ID of the visitor |
24 | [WINNING_PRICE] | Returns winning price of the impression |
GlobalNetwork Conversion Tracking
S2S (Server-to-Server) Postback URL
EXAMPLE: http://rtb.adx1.com/log?action=conversion&key=UNIQUEID
Special Notes:
Be sure to pass click ID – [CLICK_ID] – in one of the available UTM parameters to avoid clicks discrepancy.
Example: http://domain.com/?utm_source=[SOURCE_ID]&utm_medium=CPM&utm_campaign=GLOBALNETWORK &utm_content=[CLICK_ID]
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
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