Here are the 6 current tracking tokens (macros) available for the Facebook.com traffic platform.
# | Token Name | Token Description |
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1 | {{ad.id}} | Ad identifer of your ad (ad_id) |
---|---|---|
2 | {{ad.name}} | Name of the ad (ad_name) |
3 | {{adset.id}} | Ad set ID (adset_id) |
4 | {{adset.name}} | Name of the ad set (adset_name) |
5 | {{campaign.id}} | Campaign ID (campaign_id) |
6 | {{campaign.name}} | Name of the campaign (campaign_name) |
Facebook Conversion Tracking
S2S (Server-to-Server) Postback URL
Coming Soon
Special Notes:
Placement parameters are no longer supported on the Facebook.com advertising platform.
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